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Sweepstakes and Contests: Additional Rules

Sweepstakes and Contests: Additional Rules

GameSpot Sweepstakes and Contests: Additional Rules

How to Create Sweepstakes, Contests, Giveaways for Beer, Wine, Spirits, and Alcohol Companies

How to Run Sweepstakes for Alcohol Companies at:

Sweepstakes laws and understanding which ones apply to your business’s sweepstakes or contest is key information that every marketer needs to know before launching a sweepstakes or contest.

Here is what you will learn from “How to Create Sweepstakes, Contests, Giveaways for Beer, Wine, Spirits, and Alcohol Companies”:

1. What are the two most important laws your sweepstakes, contest or giveaway should follow?
2. How old do participants have to be to enter the sweepstakes?
3. Do you need Official Rules?
4. What are Abbreviated Rules?
5. How to ensure legal compliance when printing ads, displays or Point Of Sale materials for a sweepstakes?
6. Which states allow alcohol sponsored sweepstakes? (Hint: all 50 states)
7. Which Alcoholic Beverage Control (ABC) state boards must approve beer, wine and spirits sweepstakes?
8. Which Prizes are alloewed and which are not allowed to be awarded by an alcohol sweepstakes Sponsor



0:00 Intro
00:32 Sweepstakes compliance laws
00:41 21+ Age Gate
00:48 Official Rules and Abbreviated Rules for sweepstakes
00:59 Alcoholic Beverage Control (ABC) state requirements
01:19 Prizes allowed

Sweeppea helps create sweepstakes and contests for the world’s top brands.


How I Find Sweepstakes And Giveaways | Watch Me Enter Instant Win Sweepstakes

I want to show you how I find sweepstakes and giveaways online to enter. The more you enter the better chance you have to win prizes. I am also going to enter some instant win sweepstakes so you can see just how quick it is! When I started entering sweepstakes, I developed a system to organize my sweepstakes for easier access and I will also be showing you that step today. Lots of great sweeping tips for you!

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Intro Music By:
Song: LiQWYD – Take it (The Power Of Music)
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Advertising Law Basics: Part 2 – Sweepstakes and Contests

Recorded September 21, 2021
Sweepstakes, contest or illegal lottery? In this hour-long session, we will cover the basics your brand needs to know about giveaways. When and where is a state registration and bond required? Do you need official rules? What about an alternative means of entry? We will also cover promotions on social media platforms and the best way to get influencers involved in your giveaways.

Fara S. Sunderji, Partner, Dorsey & Whitney LLP
Charlene M. Krogh, Partner, Dorsey & Whitney LLP

**NOTE: Watching this recording does not allow the user to obtain CLE, CPD, CPE or HR credits. —————————————-¬—————————————-¬—
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